AXA
Creative Concept & Visual Communication
One of the final rewards in AXA‘s sales team incentive program was an incredible trip to Thailand.
The visual identity for this journey and the communication pieces used before, during, and after the adventure were designed around the creative concept Thailand: The Flavor of Balance.
This concept of balance and harmony was represented in the design by mixing elegant typography, an organic color palette, natural paper materials and hand-drawn Thai iconography.
