IDE
Logo & Visual Identity
After a name change and a direction switch, the incentive agency IDE needed a new logo and visual identity. This rebranding aimed to represent the agency’s brand new values: engagement, motivation and adaptability.
The new logo‘s design was based on straight lines and square shapes, leaving one side of the square open to represent the think out of the box concept.
By using a color palette starring hot reds and neutral grays, IDE‘s visual communication and online presence became empowered, more passionate and professional.
